27 Hair Color Trends for 2025

The strategic placement creates a subtle glow-from-within effect.

This technique is particularly flattering. It brightens your complexion while maintaining rich depth throughout your brunette base.

The candlelit pieces create dimension without obvious striping.

Ask your colorist for hand-painted highlights concentrated where light naturally hits your hair—around your face, crown, and ends—for the most authentic candlelit effect.

8: Midnight Plum

Create unexpected depth with this deep brunette featuring subtle purple undertones.

This trending shade adds richness to dark hair while creating multidimensional color that shifts in different lighting.

You’ll love how this color appears almost black indoors while revealing its plum dimension in natural light.

The subtle purple adds sophistication without appearing obviously fashion-colored.

This striking trend works particularly well on sleek, straight styles where the light can readily catch the dimensional plum undertones throughout your dark base.

9: Pastel Earth Tones

Embrace softened neutrals with this trend featuring muted, dusty interpretations of traditional pastels.

Think clay-toned pinks, sage greens, and terracotta-inspired peaches in subtle, wearable applications.

You’ll appreciate how these earth-influenced pastels offer more sophistication and wearability than traditional bright fashion colors.

The muted quality creates a refined, artistic effect.

Consider this trend for balayage pieces, subtle all-over color, or even as a transitional shade if you’re growing out more vibrant fashion colors from previous seasons.

10: Golden Hour Highlights

Capture the perfect sunset glow with this technique designed to mimic hair illuminated during photography’s coveted “golden hour.”

The warm, honey-toned pieces create natural-looking dimension.

You’ll find this trend particularly flattering as it brightens your complexion with strategic placement around your face and throughout your lengths.

The golden warmth creates a healthy, radiant effect.

Ask your colorist for hand-painted pieces that graduate from subtly lighter to brightest at the ends, creating that perfect sun-kissed gradient that defines the golden hour effect.

11: Cool Brunette with Vanilla Ribbons

Create striking contrast with this trending combination featuring an ash-toned brunette base with delicate ribbons of vanilla blonde woven throughout.

The cool-meets-warm pairing offers sophisticated dimension.

You’ll love how this high-contrast approach creates immediate brightness and movement while the ribbon technique ensures the highlights appear natural rather than stripy.

This versatile trend works across all hair lengths but creates particularly striking results on longer styles where the ribbons can create flowing movement throughout.

12: Expensive Blonde

Embrace multidimensional luxury with this technique featuring various blonde tones blended seamlessly for a rich, natural-looking result.

The dimensional approach creates the appearance of naturally perfect blonde.

You’ll appreciate how this trend moves away from single-process blonde toward a more sophisticated, natural-looking application.

The subtle dimension creates movement while preventing the color from appearing flat.

Ask your colorist for at least three different blonde tones incorporated throughout your hair for the authentic “expensive blonde” effect that continues to gain momentum for 2025.

13: Silver Champagne

Add sophisticated brightness with this elegant hybrid shade blending cool silver and warm champagne tones.

The multidimensional color creates a luminous effect that flatters mature skin tones beautifully.

You’ll find this elevated shade offers the brightness of blonde with added refinement through the silver influence.

The champagne warmth prevents the color from appearing too stark or aging.

This trending color works particularly well for those embracing their natural gray, as it enhances silver strands while adding dimension that prevents all-over gray from appearing flat.

14: Mojito Brunette

Refresh your dark hair with this trending technique featuring subtle hints of mint green incorporated into a deep brunette base.

The unexpected color creates unique dimension visible primarily in natural light.